In 2017, the total market size of the Chinese bicycle industry reached 3.3 trillion yuan, accounting for 46.4% of the global bicycle industry market share. It is the largest bicycle market in the world and also the most promising market for the global bicycle industry.
With the continuous development of the Chinese economy, the scale of the Chinese bicycle market is also constantly expanding. According to the 2023-2029 China Bicycle Management Market Consumption Survey and Business Model Analysis Report released by Market Research Online, the scale of China's bicycle market reached 3.9 trillion yuan in 2018, accounting for 50% of the global bicycle market share, further enhancing China's position in the global bicycle industry.
In the coming years, the market size of China's bicycle industry will continue to expand. It is predicted that by 2021, the scale of China's bicycle market will reach 4.8 trillion yuan, accounting for 60% of the global bicycle market share, which will further enhance China's position in the global bicycle industry.
In addition to the continuous expansion of scale, the development of China's bicycle industry is also rapidly changing. The development trend of the bicycle industry revolves around the following aspects:
One is technological improvement. In recent years, Chinese bicycle manufacturers have actively promoted the application of new technologies to improve the appearance, performance, and safety of bicycles. At the same time, the Chinese bicycle market is also continuously promoting the research and development of intelligent bicycles, applying intelligent technology to bicycles, and providing consumers with a safer and more comfortable riding experience.
The second is product innovation. As the income level of Chinese consumers continues to improve, their consumption concepts are also constantly changing. With the increasing market demand, Chinese bicycle manufacturers are actively launching more and more innovative and practical products to meet the needs of consumers.
The third is marketing. With the intensification of competition, bicycle manufacturers are also continuously improving their marketing capabilities, launching more activities and promotions to attract consumers, increase brand awareness, and promote their products to more consumers.
Overall, the market size of China's bicycle industry will continue to expand, and the growth prospects of China's bicycle industry in the coming years are broad. Investment in technology improvement, product innovation, and marketing will all contribute to promoting the development of China's bicycle industry.